About Us

About Us

About Us

Company

Urbanfloor boast expertise in producing stylish and quality hardwood floors. Whether you prefer a smooth finish, a handscraped finish or even a heavily distressed floor, Urbanfloor has what you are looking for. Located in Southern California, USA, Urbanfloor has a large facility readily available to fulfill clients' orders. Our depth of experience and expertise in the wood flooring industry allows us to offer the right combination of prompt delivery and accurate service.

We take pride in using quality materials, state-of-the-art equipment and exacting safety and quality control measures to ensure that each and every customer receives the highest quality product. With numerous and varied styles to choose from, each collection comes with it's own factory warranty.

In addition to offering the finest products available today, we are also committed to delivering superior service. We have numerous dealers and distributors around the United States. Our highly trained, dedicated team members strive for excellence every day. The diversity of our people is our best asset and their value is a central part of Urbanfloor. Our goal is to ensure each transaction is conducted smoothly and each and every client is satisfied not only with their actual purchase, but with their total purchasing experience.

Mission

At Urbanfloor, we're always striving to do better - for our customers, our company, and our employees. To make sure this approach is a central part of future planning, we've put our mission in writing.
"We will be the leading Engineered Wood Flooring Manufacture provider to Distributors and Retail businesses. Our focus on superior customer service, sustained growth, and our ability to take advantage of strategic opportunities will enable us to maximize profitability."

Five Basic Values to Achieve Our Goal:

People The value employees bring to creating customer solutions provides the backbone of our team's success.
Integrity Our tradition of ethical and honest business conduct is the foundation of our organization.
Innovation We constantly strive to find new and better ways to meet our customers' needs and exceed their expectations.
Learning/Continuous Improvement Our employees thrive in an atmosphere which supports continuous learning development and personal growth.
Actions We will provide ACTIONS, not just words!

Sustainability

Urbanfloor provides sustainable products by acquiring raw materials from ecologically well-managed forests and suppliers. Our products have been installed in various commercial buildings and upscale residential homes across the U.S. and abroad. Our practice is to use only environmentally safe adhesives between each ply of our engineered wood floors.
Urbanfloor carefully balances the goal of adding beauty and character to magnificent architectural structures while ensuring the preservation of our natural resources.

The Lacey Act of 1900, or more commonly The Lacey Act (16 U.S.C.§ 3371-3378) is a conservation law introduced by Iowa Rep. John F. Lacey. Protecting both plants and wildlife by creating civil and criminal penalties for a wide array of violations, the Act most notably prohibits trade in wildlife, fish, and plants that have been illegally taken, transported or sold. The law was signed into law by President William McKinley on May 25, 1900 and is still in effect, although it has been amended several times. All of Urbanfloor's products are Lacey Act Compliant.
Urbanfloor is environmentally responsible by meeting the standards of California Air Resources Board's formaldehyde emissions. All of our products are Phase 2 certified compliant and we put homeowner's health and our employees' health at our outmost importance.

Urbanfloor becomes incorporated and our first logo developed
2003
Urban Floor opened a 3,500 sq. ft. office and warehouse in Paramount, CA
2004
Urban Floor relocated to 5,760 sq. ft. Office in Commerce, CA
2005
Introduces its Premium line (known as Urban Lifestyles) that consisting of 20 different species and colors of engineered wood flooring
2005
Urban Floor introduces 9 more colors into its Premium Line (known as Urban Lifestyles) making that of a total 29 different selections.
2006
Urban Floor moved to a 20,000 sq. ft. office and warehouse in City of Industry, CA
2007
To commemorate our continous growth, our logo has been updated with a 3D modern version.
2008
Urban Floor has added its most successful collection Moutain Country Collection that consists of 8 SKUS, ranging from Hickory, Maple and Birch. Mountain Country Collection is known for its rustic moutain feel.
2009
Urban Floor moved in July to a 50,000 sq. ft. Office and warehouse in the City of Industry, CA
2010
Urban Floor added a third collection, known as the Welcome Home Collection consists of 8 SKUs. Welcome Home Collection is offered in both Smooth and Hand-scraped Finish.
2010
Urban Floor debuts its most prized Collection, Villa Caprisi, at Surfaces 2011. Villa Caprisi is European White Oak, with wide and long planks.
2011
Urban Floor debuted in March, two Walnuts, a new species to the Mountain Country Collection.
2011
In April, also added a new spcies to its Urban Lifestles Collection, consisting of two Ipe’s, or better known as Brazilian Walnut.
2011
In early spring of 2011, Urban Floor goes on air with KLOS 95.5
2011
Urban Floor welcomes an additional 38,000 sq. ft. warehouse for our growing product line.
2012
Dan Akroyd visits Urban Floor.
2012
Urban Floor hits the celebrity circuit as our Villa Caprisi collection is featured on television and internet shows, such as the Rachael Ray Show, Xolcation and DIY’s Kitchen Crashers.
2012
Carter Oosterhouse, HGTV host and his actor wife, Amy Smart, select Villa Caprisi oak to install in their Beverly Hills home.
2012
Urban Floor introduces the Composer collection with seven SKUs. This collection is characterized by its ultra wide and extra long planks.
2013
Urban Floor adds six new SKUs to our Downtown Series collection.
2013
Urban Floor featured in “Cooking with Paula Dean” Magazine.
2013
Urban Floor introduces a new collection, Presidential Signature, featuring 8 SKUs. This collection is hand-carved from solid wood.
2013
Urban Floor expands adding a new shipping facility in Atlanta, Georgia.
2014
Introduces a new collection, Royal Court, with six SKUs. This is the first collection to feature random width flooring.
2014
Urban Floor sponsors Rowhouse Showdown on the FYI network, an 8 episode renovating show hosted by Carter Oosterhouse.
2014
Nationside advertising campaign in Elle Decor Magazine
2015
The Reco Intelligence Report names Urban Floor as a top brand in 5 categories.
2015
In January, Urban Floor attends The International Surfaces Expo in Las Vegas, NV for the eighth year.
2015
Urban Floor showcases at the HD Expo held in Las Vegas.
2015
Urban Floor opens a newly renovated showroom in City of Industry in September.
2015
2003
Urbanfloor becomes incorporated and our first logo developed
2004
Urban Floor opened a 3,500 sq. ft. office and warehouse in Paramount, CA
2005
Urban Floor relocated to 5,760 sq. ft. Office in Commerce, CA
2005
Introduces its Premium line (known as Urban Lifestyles) that consisting of 20 different species and colors of engineered wood flooring
2006
Urban Floor introduces 9 more colors into its Premium Line (known as Urban Lifestyles) making that of a total 29 different selections.
2007
Urban Floor moved to a 20,000 sq. ft. office and warehouse in City of Industry, CA
2008
To commemorate our continous growth, our logo has been updated with a 3D modern version.
2009
Urban Floor has added its most successful collection Moutain Country Collection that consists of 8 SKUS, ranging from Hickory, Maple and Birch. Mountain Country Collection is known for its rustic moutain feel.
2010
Urban Floor moved in July to a 50,000 sq. ft. Office and warehouse in the City of Industry, CA
2010
Urban Floor added a third collection, known as the Welcome Home Collection consists of 8 SKUs. Welcome Home Collection is offered in both Smooth and Hand-scraped Finish.
2011
Urban Floor debuts its most prized Collection, Villa Caprisi, at Surfaces 2011. Villa Caprisi is European White Oak, with wide and long planks.
2011
Urban Floor debuted in March, two Walnuts, a new species to the Mountain Country Collection.
2011
In April, also added a new spcies to its Urban Lifestles Collection, consisting of two Ipe’s, or better known as Brazilian Walnut.
2011
In early spring of 2011, Urban Floor goes on air with KLOS 95.5
2012
Urban Floor welcomes an additional 38,000 sq. ft. warehouse for our growing product line.
2012
Dan Akroyd visits Urban Floor.
2012
Urban Floor hits the celebrity circuit as our Villa Caprisi collection is featured on television and internet shows, such as the Rachael Ray Show, Xolcation and DIY’s Kitchen Crashers.
2012
Carter Oosterhouse, HGTV host and his actor wife, Amy Smart, select Villa Caprisi oak to install in their Beverly Hills home.
2013
Urban Floor introduces the Composer collection with seven SKUs. This collection is characterized by its ultra wide and extra long planks.
2013
Urban Floor adds six new SKUs to our Downtown Series collection.
2013
Urban Floor featured in “Cooking with Paula Dean” Magazine.
2013
Urban Floor introduces a new collection, Presidential Signature, featuring 8 SKUs. This collection is hand-carved from solid wood.
2014
Urban Floor expands adding a new shipping facility in Atlanta, Georgia.
2014
Introduces a new collection, Royal Court, with six SKUs. This is the first collection to feature random width flooring.
2014
Urban Floor sponsors Rowhouse Showdown on the FYI network, an 8 episode renovating show hosted by Carter Oosterhouse.
2015
Nationside advertising campaign in Elle Decor Magazine
2015
The Reco Intelligence Report names Urban Floor as a top brand in 5 categories.
2015
In January, Urban Floor attends The International Surfaces Expo in Las Vegas, NV for the eighth year.
2015
Urban Floor showcases at the HD Expo held in Las Vegas.
2015
Urban Floor opens a newly renovated showroom in City of Industry in September.

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