{"id":1047,"date":"2014-05-05T21:40:49","date_gmt":"2014-05-05T21:40:49","guid":{"rendered":"http:\/\/urbanfloor.com\/blog\/?p=1047"},"modified":"2017-10-20T18:26:42","modified_gmt":"2017-10-20T18:26:42","slug":"matte-finish-hardwood-floors","status":"publish","type":"post","link":"https:\/\/www.urbanfloor.com\/blog\/matte-finish-hardwood-floors","title":{"rendered":"The Latest Hype: Matte Finish Hardwood Floors"},"content":{"rendered":"<p>Hardwood floors are known for their glossy, shiny, almost wet-looking appearance. A hardwood floor\u2019s gloss comes from the amount of light that is reflected off of them, usually measured from a 60-degree angle; the angle at which you will most likely view hardwood floors if you are standing.<\/p>\n<p>There\u2019s a type of gloss finish that actually doesn\u2019t have much gloss to it: matte. Matte finishes attempt one thing: to make hardwood floors seem as real as possible with a very small amount of shine. <strong>Matte finish hardwood floors<\/strong> are picking up some ground as consumers are craving a truly \u201cnatural\u201d, clean feel to their homes. They give off the illusion of raw wood. There\u2019s something about natural that makes us feel comfortable.<\/p>\n<p>So how shiny, or not so shiny, is matte? Typically, a hardwood floor\u2019s sheen level is measured by its luster, ranging from 0-100%. A hardwood floor\u2019s luster is the amount of glow that is seen from reflected light. Here&#8217;s a comparison of various hardwood floor finishes:<\/p>\n<p>High-Gloss = 75% or higher<\/p>\n<p>Semi-Gloss = 55% &#8211; 70%<\/p>\n<p>Satin = 30 &#8211; 50%<\/p>\n<p>Matte = 1 \u2013 20%<\/p>\n<p>As you can see above, matte floors have the least amount of shine. Everyone has their preference as to what they want in their homes, but perhaps a few considerations should be made.<\/p>\n<p>Matte finishes, and low-luster finishes in general, hide scratches, dirt and other imperfections much better than glossy floors. Matte finishes are more child- and <a href=\"http:\/\/urbanfloor.com\/blog\/hardwood-floors-pets\" target=\"_blank\" rel=\"noopener noreferrer\">pet friendly<\/a> than high-gloss finishes because they don&#8217;t show as much dust, dirt, or footprints.<\/p>\n<p>On the other hand, glossy finishes just seem too pretty to look at. They tend to be cleaned more often, but for good reason: because shiny floors look impressive. Glossy floors are capable of giving your home a boost to the \u201cwow factor\u201d.<\/p>\n<p>If you\u2019re interested in <a href=\"http:\/\/www.urbanfloor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">matte finish hardwood floors<\/a>, look at our Villa Caprisi Collection, The Composer Collection and our Downtown Series within our Urban Lifestyle Collection. We also have our new Chene by Urban Floor Collection, coming soon\u2026 Stay Tuned!<\/p>\n<p><a href=\"http:\/\/www.urbanfloor.com\/VILLA-CAPRISI\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1057\" src=\"http:\/\/urbanfloor.com\/blog\/wp-content\/uploads\/2014\/05\/urbanfloor_blog_matte1.png\" alt=\"matte finish hardwood floors\" width=\"578\" height=\"303\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Hardwood floors are known for their glossy, shiny, almost wet-looking appearance. A hardwood floor\u2019s gloss comes from the amount of light that is reflected off of them, usually measured from a 60-degree angle; the angle at which you will most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,30,23],"tags":[373,374,375],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educational","category-news","category-products","tag-hardwood-floor-finishes-comparison","tag-matte-finish-hardwood-floors","tag-matte-or-gloss-finish"],"_links":{"self":[{"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":9,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":2466,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/posts\/1047\/revisions\/2466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/media\/2465"}],"wp:attachment":[{"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}