{"id":1679,"date":"2015-08-18T19:51:43","date_gmt":"2015-08-18T19:51:43","guid":{"rendered":"http:\/\/www.urbanfloor.com\/blog\/?p=1679"},"modified":"2017-10-20T17:30:17","modified_gmt":"2017-10-20T17:30:17","slug":"urban-floor-featured-floor-august","status":"publish","type":"post","link":"https:\/\/www.urbanfloor.com\/blog\/urban-floor-featured-floor-august","title":{"rendered":"Featured Floor of the Month \u2013 Brazilian Cherry Rio!"},"content":{"rendered":"

\"summer<\/a>
\nBrazilian Cherry Rio by Urban Floor.<\/em><\/p>\n

What are a few things you think of when you hear the word \u201cBrazil\u201d? Soccer? Beautiful beaches? Even though Brazil celebrates its summer when we (U.S.) celebrate our winter, we\u2019re still enjoying our summer currently and the Brazilian Cherry Rio<\/a> fits the vibe quite perfectly! That is why it is our featured floor of the month this August.<\/p>\n

The Perfect Choice for Summertime<\/h3>\n

With reddish, brown undertones and slight hints of yellow and orange \u2013 we believe there\u2019s no better engineered hardwood floor<\/a> option that fits this well for summertime. In reality however, it\u2019s not just summertime that this floor shines\u2026 It shines all year round.<\/p>\n

Why? Because it\u2019s made from top quality Brazilian Cherry wood (hence the name)!<\/p>\n

A Little Background Information<\/h3>\n

Brazilian Cherry, also known as Jatoba, has a natural golden luster to it \u2013 allowing for a lot of color character when exposed to sunlight. It would make a great floor for beach houses that are exposed to sunlight quite often!<\/p>\n

Brazilian Cherry trees can be found in southern Mexico, the West Indies, and throughout Central America including northern Brazil with trees reaching heights up to 130 feet tall. To put that into perspective imagine around twenty 5\u20195\u201d (which happens to be around the average height for people in the U.S.)<\/em> people stacked on top of each other. In other words, a really tall tree!<\/p>\n

\"urban<\/a><\/p>\n

The Real Shine<\/h3>\n

We associate Brazil mainly with soccer, beaches, and beautiful women, but in the hardwood flooring world Brazilian wood is cream of the crop when it comes to hardness and density.<\/p>\n

On the Janka scale<\/a> (the source of measurement for testing hardness of floors), Brazilian Cherry ranks in very high with a rating of 2,820 \u2013 making it the hardest product that we offer @ Urban Floor.<\/p>\n

What does this mean? This means don\u2019t be afraid to party! While Brazilian Cherry is a tough wood, it can still be damaged like any other hardwood floor so don\u2019t go too crazy!<\/p>\n

We offer a convenient guide on cleaning & care for hardwood floors.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Brazilian Cherry Rio by Urban Floor. What are a few things you think of when you hear the word \u201cBrazil\u201d? Soccer? Beautiful beaches? Even though Brazil celebrates its summer when we (U.S.) celebrate our winter, we\u2019re still enjoying our summer […]<\/p>\n","protected":false},"author":1,"featured_media":2341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,349,24],"tags":[532,549,531],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-downtown-series","category-engineered-hardwood-floors","category-urban-lifestyle","tag-brazilian-cherry-hardwood-floors","tag-engineered-hardwood-floors","tag-summer-hardwood-flooring"],"_links":{"self":[{"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":11,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"predecessor-version":[{"id":2379,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/posts\/1679\/revisions\/2379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbanfloor.com\/blog\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}