Month: August 2012

Apple Company History from 2000- 2004

Apple Company History from 2000- 2004

By Glen Sanford Source: apple-history.com The second half of 2000 was rocky for Apple. Slower sales (both for Apple and the industry as a whole), combined with a misunderstanding of the consumer market resulted in the first unprofitable quarter in three years. One factor in […]

Apple Company History from 1997- 2000

Apple Company History from 1997- 2000

By Glen Sanford Source: apple-history.com Jobs’ presence was known almost as quickly as NeXT was acquired. The degree of Jobs’ “expanded role” soon became quite clear. With no CEO and Apple Stock lower than it had been in 5 years, there were many decisions to […]

Apple Company History from 1996-1997

Apple Company History from 1996-1997

By Glen Sanford Source: apple-history.com Amelio made a strong effort to bring Apple back to profitability, but his efforts would prove to be largely unsuccessful. Following his first 100 days as CEO, Amelio announced broad changes in the corporate structure of the company. The company […]

Apple Company History from 1993- 1996

Apple Company History from 1993- 1996

By Glen Sanford Source: apple-history.com Spindler, by all accounts, was the wrong man for the job. A fairly impersonal man, Spindler’s office was nearly impossible to get into. However, in his two and a half years as CEO, Spindler oversaw several accomplishments. In 1994 Apple […]

Apple Company History from 1985- 1993

Apple Company History from 1985- 1993

By Glen Sanford Source: apple-history.com Sculley became the de facto head of Apple in May 1985. Over the next few months, Apple was forced to lay off a fifth of its work force, some 1,200 employees. The company also posted its first quarterly loss. All […]


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