Questions You May Be Asked When Buying Hardwood Floors

Jun 3, 2016

buying hardwood floor questions askHere at Urban Floor, we sell hardwood floors. Duh, right? Well, being salesmen for all of these years in the hardwood flooring industry, we’ve come to learn a few things: that most people interested in hardwood floors often don’t know what they want. Is this a problem? Absolutely not!

However, if you’re in the market for hardwood flooring you’ve probably already come to the realization that it’s an investment worth making – but only IF you manage to find the perfect floor. That’s where a salesman comes in to the equation, to help you find the perfect floor based on your needs & wants.

Our point is that most consumers simply do not know what they “need” or even what they may “want” in a hardwood floor. When salesmen detect this, they will ask you certain questions attempted to bring out these needs and wants.

FAQs to Think About Before Searching for Hardwood Floors

The questions you use below you most likely will hear from hardwood floor salesmen. The benefit of having access to these questions beforehand are that it will give you time to think about your response, which will help narrow your perfect floor down.

1. What’s your lifestyle like at home?

Are you retired, do you have teenagers still living the house? Children? Pets? Constantly on the go or more relaxed? The answers to these questions will greatly narrow your choices down because certain species of hardwood floors work better than others for certain lifestyles.

2. Is your home built on a slab, over a crawlspace or basement?

If yes, then undoubtedly the salesman will direct you towards engineered hardwood floors which work very well for these environments over solid hardwood floors.

8 reasons to choose engineered over solid hardwood flooring.

3. What’s your home décor like?

Do you find that you lean more towards a formal, traditional, casual, country, modern, or rustic approach? Or perhaps something else not listed here? The nswer to this question will certainly drop a huge clue to your salesman on what type of flooring to consider: smooth, hand scraped, distressed, etc. as well as the type of color that may be preferred to match your décor.

4. Do you expect your wood flooring to look the same 10 years from now?

It’s important to be realistic about what you’re getting vs. what you want. Hardwood floors naturally will change over time due to sunlight, general wear and tear, temperature fluctuations, etc. If this is a large concern for you, then it should be made known upfront.

5. How long do you plan on staying in your home?

Hardwood floors may last a lifetime with proper care and maintenance. Most people don’t plan on leaving their home anytime soon, but it’s still worth asking to gauge. If you know for sure you will in or the long haul, then you may be directed towards most high-end flooring options that are made with better care and quality versus affordable floors that may be more suitable for those only staying in their home for a couple years or so.

Now that you know what types of questions salesmen will ask, here’s our other guide on what you can ask your salesman (which essentially go hand in hand with each other).

Emerging Trend: Hardwood Floors in the Kitchen?

May 24, 2016

hardwood floors in the kitchen

That’s right, you heard us: hardwood floors in the kitchen.

*We want to mention however that we do not condone the use of hardwood floors in the kitchen – despite how beautiful they are – because of the chance of water damage occurring.

With that said, a report performed by Houzz found that many homeowners are updating their kitchens by remodeling them. 72% of homeowners are updating their kitchen floors, according to the report.

Of the 72%, 34% chose solid hardwood for their kitchen flooring, while 12% selected engineered hardwood floors. It used to be that ceramic or tile-flooring options were most popular, but that has now changed.

Why Hardwood Floors for Kitchens?

It begs to question: why are a majority of people, specifically homeowners, turning to hardwood floors in the kitchen? What’s the appeal?

1. Kitchen Life Has Changed

It used to be kitchens were for cooking and nothing more. Nowadays this isn’t the case. Kitchens for many families have a variety of uses. Entertainment (i.e. TV), socializing, performing work or homework. There’s a lot more activity occurring in kitchens now, as much as 3-4 hours per day as estimated by the report.

With this much activity occurring in kitchens on a daily basis, you’re going to want something that looks appealing – such as hardwood floors – especially if you’re inviting guests over to socialize with.

2. It’s Just Due for a Change

In the report, half of the homeowners surveyed had reported that they were updating their kitchen because it had been 21 years or longer since the last update. That’s a long time & with trends constantly changing you want to make sure you’re keeping up in order to maximize the value of your home. Flooring is one of the top features being updated in kitchen remodels.

See also: Hardwood floors add value to your home.

3. New Kitchen, New Style

People that remodel their kitchen are trying to be trendy or add in features or other bells & whistles that have a lot of appeal. Hardwood floors are one of these appeals because it’s something we haven’t traditionally seen performed in the past. Kitchen hardwood flooring is just beginning to gain popularity amongst homeowners.

Please refer to our other posts on hardwood flooring trends of 2016 and residential flooring trends for more information.

Our Engineered Hardwood Floors Are FloorScore® Approved!

May 13, 2016

floorscore certified engineered hardwood floors

Urban Floor is proud to announce that the engineered hardwood floors we offer have been carefully tested and certified by FloorScore®.

What Does FloorScore® Certification Mean?

The FloorScore® certification label on a floor ensures good indoor air quality for a healthier home.

“FloorScore® is the most recognized indoor air quality (IAQ) certification standard for hard surface flooring materials, adhesives, and underlayments. It qualifies for many green building schemes including LEED v4, BREEAM, and CHPS. FloorScore was developed by the Resilient Floor Covering Institute (RFCI) with SCS, and SCS is the exclusive certification body for the FloorScore program.”*
See: Hardwood Floors and Allergies

A Voluntary Process We Undertook

It’s important to note that the FloorScore® certification process is a voluntary, independent certification program that tests and certifies hard surface flooring and the materials they’re made with are in compliance with stringent indoor air quality emissions.

As a result, Urban Floor has now achieved FloorScore® certification for all engineered wood flooring collections.

FloorScore® Certified & CARB II Compliant – Safety First!

Urban Floor has always put health and safety first. Urban Floor assures that all our products are CARB II compliant and our products meet or exceed all environmental, health and safety requirements, including formaldehyde emissions required by the U.S federal government as well as state requirements such as CARB II, (California Air Resource Board). The test results may be viewed here.

*More information on FloorScore may be found on their website.

Industry Report: Residential Flooring Trends Are Evolving

Apr 12, 2016

residential flooring trends

Flooring industry experts who study trends have noticed some welcoming changes beginning to occur in residential homes. We initially featured a post on hardwood flooring trends for 2016 based mainly on speculation, but the industry experts have chimed in with their own personal experiences and here’s what they are reporting.

Lighter Colors Making a Bold Return

Many design experts have noticed homeowners incorporating the use of lighter colors in their home. Specifically white. They’re seeing two different uses of white in homes:

1. White-on-white rooms for a captivating, smooth, and crisp experience.
2. White used as a way contrast the darker furniture and décor within a room.

No matter which way you decide to utilize white, one thing is for sure: it’s the most neutral color that often works well no matter the situation. A great choice for first time homebuyers.

Other lighter colors such as beige are slowly making a return as industry floor experts notice it’s prevalence currently in Europe, meaning it will make it’s return back to the U.S. soon enough.

Grey Still A Strong Force

As our hardwood flooring trends report mentioned, grey tones were expected to be popular. Sure enough, they continue to very prominent in the industry. The reason being because grey is a color that appeals both to contemporary and traditional homeowners – a very large market.

The main thing to note here, however, is that it’s the warmer toned grays that are picking up pace this year and are expected to maintain that growth throughout the year.

The Finishing Touch

Lastly, industry experts are reporting the importance of texture as an aspect to keep in mind. This is mainly because people want to touch and feel the product. As a result, we are seeing surface texture and gloss changes. Hand-scraped is subtle, but other textures such as wire-brushed are picking up pace. As for gloss, people are moving more and more away from high gloss finishes to more of a rough finish such as matte.

View Matte Hardwood Floors by Urban Floor

Announcing Urban Floor’s Newest Products of Hardwood Floors!

Mar 31, 2016

urban floor new products 2016

We’re already 3 months in to 2016 (almost 4!), but we aren’t slowing down here at Urban Floor! We’re excited to announce the newest addition that we have added to our wonderful collection of solid and engineered hardwood floors. For now, we’ll refer to it as our “2016 collection”, because the new floors have all been added to other existing collections based on certain flooring characteristics.

Our 2016 Collection Features New Products

This 2016 collection features of a mix-up of various types of hardwood floors from our existing collections.

Birch Denali – featured in our Mountain Country collection, this new floor doesn’t involve any machines. Completely hand scraped for a modern and stylish design.

Birch Bronco – also featured in our Mountain Country collection, this engineered hardwood floor is stained with a neutral, light brown that’s great for adding warmth to any interior space.

Birch Betula – featured in our Urban Lifestyle Smooth Series, this 5-inch wide plank floor contains 7 layers of strong matte finish. It is one our most attractive products.

Birch Mulberry – featured in our Urban Lifestyle Smooth Series, this matte finish engineered hardwood floors comes with one of the most unique stains we’ve ever created.

Birch Cedar – featured in our Urban Lifestyle Smooth Series, this engineered hardwood floor is a great choice for complimenting any room.

Santos Mahogany Natal – featured in our Urban Lifestyle Downtown Series collection, this flooring choice is one the hardest we offer and also happens to be one the most unique with it’s grain patterns and reddish tones.

Moscato – featured in our Chene collection, this floor utilizes European oak for durability and a light shade for a neutral look & feel that will compliment your décor very well.

Cabernet – featured in our Chene collection, this floor is packed with deeper tones for a bold statement to any room.

Valentina – featured in our Villa Caprisi collection, this light grey floor is expected to be very popular given the hardwood flooring trends of 2016.

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