Urban Floor Highlights of the Year – Looking Back at 2014

/ December 30, 2014

With the arrival of the New Year, it’s always nice to take a step back and reflect on important events that happened during the year. It allows you to see what achievements have been made, goals that have been met, etc. We can then use this information as a guide to direct us in becoming better the next year. Without further ado, Urban Floor would like to take you back in time to review our highlights of 2014.

#SELFIE Parody

Earlier in the year there was a viral song that went around known as #SELFIE by The Chainsmokers. We like to think we’re down–to-earth individuals over here at Urban Floor, hence why we decided to ride the train and create a parody of the video – it wasn’t necessarily “viral” but it did receive over a thousand views!

TOP BRAND OF THE YEAR!

best hardwood floor brandTowards the middle of the year, we were named one of the top brands of 2014 for two select categories: price and product availability. This was a huge highlight of 2014 for the whole team here at Urban Floor. It let us know that the hard work, time, and effort is paying off – similar to how it feels when you see results from hitting the gym after a few weeks!

Rowhouse Showdown – An Exciting New Show

rowhouse showdownAround the same time, we became promotional partners with A&E Television Network’s Rowhouse Showdown. This was an exciting opportunity for Urban Floor to get our name out there on a broad platform. The best part – some of our floors were actually used in the show!

Chêne by Urban Floor

chene european oak by urban floorDuring the summertime, we released a new line of engineered hardwood floors: the Chêne collection – a collection of fine European oak flooring. We’re very proud of its release, as it has been well received. European flooring truly a fantastic look!

New Youtube Videos to Highlight Collections

Come Fall, we were eager to showoff the newest videos that were added to our collections playlist on Youtube. These videos give a quick, simple rundown of what our flooring collections offer with plenty of visuals for you to soak up!

Giving Back to the Community

urban floor gives back to the communityTo close the year off, we’re proud to say we gave back to our community by hosting a charity event where tons of gifts were donated to a total of 27 families, as well as to the “Door of Hope” organization. What can we say… We love putting smiles on faces!

New Resolutions

All in all, it’s been a great year for everyone here at Urban Floor. We’re happy we can provide hardwood floor enthusiasts with quality-made hardwood floors from start to finish. It is always our goal to continue providing both quality flooring options and excellent service to our customers. Thank you for a great year!

Here’s to a wonderful new year from your friends at Urban Floor! :)

Real Christmas Trees and Hardwood Floors – Advice to Keep in Mind

/ December 19, 2014

Urban Floor advises hardwood floor owners prepare for real christmas trees and hardwood floorsChristmas trees are a wonderful addition to any home during the holiday season simply because they bring back many memories, as well as leave a fresh natural scent in your home. However, many hardwood floor owners are skeptical of placing a real Christmas tree on their luscious hardwood floors in fear of potential damage. Good news: you can sport a fresh, real Christmas tree with hardwood floors!

The potential damage from Christmas trees on hardwood floors will come from a few sources: the tree stand, tree sap, needles, or water. Follow Urban Floor’s advice to make sure no harm is done.

Initial Preparation

It is recommended that you purchase a tree stand mat (also called floor protectors), or use a folded towel or blanket, to create a soft base for the tree stand to relax on. This will save you from the possibility of scratches to your hardwood floors.

Pro tip: We suggest shaking as many of the needles out as you can before bringing the tree into your home. Followed by cleaning the area that your tree will be placed in.

Tree Skirts

Just as rugs are hardwood floor’s best friend, a tree skirt is a Christmas trees’ best friend. You can get fancy with this, but whether you use a tablecloth, plastic sheet, store-bought Christmas tree disposal kit, or something else just make sure you have a tree skirt under the tree to help catch falling needles, as well as prevent water or tree sap from seeping onto your floors.

Needle Management

Falling needles will not damage your floors, but if you or someone else steps on them and begins to drag them around, then there’s always a possibility of scratches.

Make sure you are sweeping any needles off your floor whenever you have the chance. We recommend using a broom over a vacuum to make sure your vacuum does not become damaged.

Pro tip: Have your guests leave their shoes at the door.

It takes a little bit of upkeep maintenance to house a beautiful Christmas tree whether you have hardwood floors or carpet, but it’s all worth it in the end.

We wanted to personally wish all of our readers and subscribers a wonderful Holiday season! Have fun, be safe, and stay smart. Happy Holidays from the team at Urban Floor!

Carpet to Hardwood Floors – Why Do People Switch?

/ December 1, 2014

Urban Floor's flooring 101 guide gives you everything you need to know in order to make the switch from carpet to hardwood floors

Let Urban Floor help you piece the puzzle together!

Some of us reading this article may already have hardwood floors – fist bump for you! Let us know if the reasons below were something you happened to consider when making the switch. For those still with carpet we’ll give you a quick, easy list of the top reasons why people switch over to hardwood flooring from carpet.

1. It’s More Preferred Over Carpet

You can say this is subjective but when you look at the many reasons why, then it’s easy to see why more and more people are flocking towards the change.

For one, hardwood floors offer more longevity over carpet – especially because of the ability to be refinished for a new appearance. Engineered hardwood floors are not able to be refinished as easily as solid, but certain engineered flooring options offer the ability to refinish at least one time, adding a considerable amount of longevity.

Secondly, they are easier to clean. Dirt and debris oftentimes become stuck deep within carpet, unable to effectively respond to vacuums. Over time, you have to steam clean your carpet in order to restore it back a healthy state. For hardwood floors, this isn’t the case. A simple damp mopping job goes a long way.

2. Hardwood Flooring Raises The Value of Your Property

This ties in directly because hardwood flooring is more preferred. Real estate property with hardwood flooring sells more often than property with carpet. A house may meet all of a buyer’s needs, except lack the hardwood-flooring component and it would still be a deal breaker. That’s how important hardwood flooring can be.

Don’t miss out on added property value by sticking with carpet. An investment in hardwood flooring may raise the value of your home to a price that returns your initial investment back to you and some.

3. Hardwood Floors are Better with Allergies

It’s safe to say a large majority of us suffer from allergies that come and go depending on a variety of factors throughout the year’s changing seasons. The bottom-line is that dust, dander, pollen, and other allergy-triggering substances are not trapped easily with hardwood flooring as they are with carpet.

Does this mean my allergy problems will fade? Perhaps. Hardwood floors do not guarantee an allergy-free environment, but because they are easier to clean and do not trap dust mites as easily as carpet – they help serve as a promising option to those who suffer, as noted by the Asthma and Allergy Foundation of America.

2015 is almost here… what’s your New Year’s Resolution? Maybe this year you can make it a goal to switch from carpet to hardwood flooring! :)

3 Wood Flooring Recommendations Perfect for Your Dining Room

/ November 25, 2014

With Thanksgiving here soon – we’re pretty excited to stuff our faces with great home cooked food including the usual culprits of turkey, stuffing, gravy, cranberry sauces, and of course the pumpkin pie topped with whipped cream. What’s one thing all of these have in common? They all end up in the dining room where guests and families begin to indulge. Urban Floor recommends it’s top 3 engineered wood flooring choices that are an excellent choice for your dining room.

1. Chianti

The Chianti hardwood floor is a great option for dining room flooring.

Dark wood flooring is especially popular these days, which brings us to our first recommendation: Chianti. This hardwood floor heightens your dining room experience with a warm, elegant feel perfect for family gatherings and events such as Thanksgiving.

Pro Tip: Area rugs are hardwood flooring’s best friend! They complement each other well. To add a little style or class to your dining room, consider an appropriate area rug to fit underneath your dining room table where you and your guests will be dining.

2. Messina

The Messina wood floor is perfect for the dining room.

Another European white oak suggestion that works very well for the dining room because of two simple aspects:

Dark wood
– it’s dark, but does not overwhelm.

Lacquer finish
– it also has a nice, smooth wire brushed finish topped with lacquer for excellent durability.

Durability is an aspect that should be considered for dining rooms as foot traffic generally flows in the dining room – not just for events, but because people often walk through this room to get to their kitchens.

3. Walnut Apache

Walnut Apache hardwood flooring works very well for the dining room.

Deviating a bit on this one, but the Walnut Apache is also an excellent hardwood flooring choice for dining rooms. It’s a dark brown hardwood floor that seeks to stand out with its semi-gloss stain. If you’re looking to really impress, then the Walnut Apache will certainly deliver. Its half-inch thickness also makes it perfect choice for hosting events – especially Thanksgiving dinner.

If you noticed, we stayed away from distressed or hand scraped flooring options as dining rooms are meant to impress. Of course, distressed and hand scraped wood floors are stylish in their own regard, but they do not come off as elegant or as “classy” as a nice European Oak, dark hardwood floor (with the exception of the Walnut Apache made from American Walnut and features a heavy scraped finish that appears more smooth than natural).

The one thing we’re all thankful for here at Urban Floor are our wonderful customers who appreciate the passion we have for exceptional hardwood flooring. Happy Thanksgiving!

Chuck Talk: Basic Understanding of Moisture and Hardwood Floors

/ November 19, 2014

Chuck from Urban Floor covers a basic understanding of moisture and harwood flooring.

Chuck preparing to educate you on moisture and hardwood floors!

Engineered wood floors offer a lot in terms of benefits, but as with any source of wood – moisture content management is important for optimal results.

It All Comes Down to Balance

First, we must inform you that ALL woods hold moisture content. The difference is that engineered hardwood floors are built in a manner that allows them to manage moisture easier. This doesn’t mean they are free from problems when rapid swings in moisture content arise.

  • When relative humidity rises, then woods begin to absorb more moisture. This occurs most during summer.
  • When relative humidity drops, then the wood releases the moisture content it was holding back into the air. This occurs most during winter.

It’s a constant cycle – a cycle that depends on reaching equilibrium. Equilibrium is often met when relative humidity levels fall anywhere between 30%-60% depending on manufacturers.

For any hardwood floor to reach its equilibrium, the moisture content contained within the wood must balance out the relative humidity of the air.

If relative humidity levels are too low, then a common problem that may occur with word floors is the issue of “cupping”, or when corners lift. The issue can be fixed if you get a control on humidity levels – bringing them back down to an appropriate measure. Cracking may also occur if the air is too dry (i.e. relative humidity is too low).

Humidity levels that are too high come with their own set of possible issues as well, such as expansion of the wood. Certain actions within the house may cause indoor humidity to rise. Some of the most popular include running a dryer, stove, or shower. Other appliances such as humidifiers will affect this as well.

Various factors such as the location you live in, the appliances you are running, whether or not you have an indoor humidification system, the type of hardwood you have (including what species of wood), installation process, and other aspect will all have an effect on the performance of the floor.

What Should You Do?

Chances are, you aren’t an expert in hardwood flooring and so most of this may not make much sense to you.

However, by having a simple understanding of the product you paid for, there may be a time where you understand what may be occurring if you notice a slight change on your engineered hardwood floors – in turn, prompting you to take action.

Pro Tip: It is possible to check moisture levels using a tool such as a “Wagner Meter”, which is a commonly accepted moisture meter. It won’t offer much value unless you are experienced/professional.

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