Urbanfloor Blog

Introducing the SPC Cascade Series

Introducing the SPC Cascade Series

We are proud to officially announce the launch of one of our newest flooring options – the Cascade series of SPC, inspired by and named after majestic American waterfalls. What is SPC and how does it measure up to other flooring options? Let’s delve into […]

9 Questions to Ask When Hiring Your Flooring Installer

9 Questions to Ask When Hiring Your Flooring Installer

  So you have decided to remodel your home and replace your old flooring – what’s next? Now it is time to hire a qualified professional to install your new hardwoods! Read below for some questions to ask to get your conversation started with a […]

Introducing the L’artiste Collection

Introducing the L’artiste Collection

L’artiste is inspired by some of history’s most prestigious French artists. With genuine European oak featuring elegant brushed detail, each handcrafted ultra-wide and extra-long plank is a work of art in its own right.

NEW Colors in American Walnut

NEW Colors in American Walnut

  Introducing two new, beautiful lightly brushed walnut colors in our Smooth series from the Urban Lifestyle collection – the Walnut White Mist and the Walnut Ultra Matte! These 5” wide floors are sure to take your breath away – get ready to meet your […]

Color Corner: European Oak Moscato

Color Corner: European Oak Moscato

We’re back with another product in the spotlight – the European oak Moscato from our ever-popular Chene collection. One of our most popular flooring lines, the Chene collection offers stunning 7.5” wide planks reminiscent of centuries old vineyards in the French countryside.     The […]