Floor Stories

0 comments / Feb 22, 2017


Take me down to National City, where the grass is green and the renovations are pretty! Okay, now that I got that out… A new friend of ours named Jamie invited us down to National City, a small town in San Diego County to photograph her newly renovated home. Most importantly, we photographed her gorgeous floors. Jamie had the Lambrusco from the Chene collection installed all throughout her home and it is a stunning home indeed. Not only was her home amazingly decorated with this young, trendy, chic vibe throughout the space, but she was also so incredibly proud of her style, vision and aesthetic. Which in turn inspires us when we’re out shooting room scenes! She raved about the extensive research she conducted over the course of months selecting everything meticulously to insure her dream home would come to life. The amount of satisfaction she conveyed when speaking about her Urban Floor Lambrusco was the exact reaction we strive for as a hardwood flooring provider.


What probably impressed us most during our visit with Jamie was this section of the home, here. If I remember correctly, Jamie said from where the plant stands to the fridge and back, is all add on to the original layout. Her vision was to have an open format and since she has such a huge backyard, they built back and created this beautiful custom kitchen area. Her favorite addition to the kitchen area is that enormous island she called a continent! Lol. Counter space is everything, isn’t it? Counter space and cabinets are totally everything in a kitchen and she’s got them both! You go, Jamie! We’re right there with you in loving it!


Here’s another look at this amazing kitchen area. Talk about an island, right? And how about them floors? GORGEOUS! Everything ties together so seamlessly; this interior designer has talent!



A more detailed look at what we contributed to her project. All about the floors with us, of course! What do you think about Jamie’s design aesthetic? What would you use an island that large for in your every day life? Tell us what you think!

Timbertop x Urban Floor – Chevron

Feb 6, 2017



The brand new Chevron from the Timbertop x Urban Floor line is totally unique in the world of pre-finished hardwood flooring. There are several features that set the quality and look of the product apart from all other manufacturers. First the staining process is a reactive stain and smoking process that takes from 24 to 48 hours to produce. The reactive stain interacts with the natural tannins and sugars in the wood to create a naturally aged look that would normally take years to achieve. And the color/stain is not merely on the surface it actually penetrates the wood approximately 2mm deep. Thereby making minor scratch repair very easy and in most cases unnecessary, as the color has penetrated more than just the surface.  With t
he UV cured oil finish used it will not be necessary to oil the floor immediately after installation as you would with most oil finished floors. In a high traffic or commercial application you would only need to refresh the oil finish as needed and only in traffic areas to keep the floor looking brand new for many years.



The top wear layer of Chevrons are individual splines/slats of wood 5.5 MM thick, not that you want to but this floor could be sanded and refinished multiple times. This floor installed in a commercial building or custom home properly maintained will be enjoyed by visitors 150 years from now. The overall thickness is slightly more than ¾ inch. Thereby making this one of the thickest most durable engineered floors on the market today. The engineered core is made from Havea wood which is a fancy name for the rubber tree. The advantage of this core is it is grown in the tropics around the equator. Grown in this region there are no seasons and the tree grows year round and produces no growth rings that you find in trees growing in North and South America or Europe. Having no growth rings means this wood core is the most environmentally stable wood product produced. So much so that the product does not need acclimation prior to installation. All you need do is deliver it and start installing immediately. No more 3 day acclimation on a new construction job site only to find your wood has been stolen before your installation crew arrives.



Another big advantage to the Timbertop Chevron is the planks are 11 ½ inches wide and 4 feet 9 inches long. Easily glued, stapled or floated by your regular installation crew. No need to hire a 50 year old master craftsman to fashion each chevron piece individually and installed separately at 50 dollars per hour, then sanded and finished in place, the labor savings alone using this state of the art product is considerable. One final key feature offered is custom borders/feature strips to match. If you have an area where the Chevron look is desired with a surrounding border such as a foyer or dining room, Urban Floor makes 3 ½ inch wide 8 foot long feature strips matching in color and tongue and groove to make installation and a custom look quick and simple.



Visit or contact your local Urban Floor Dealer today to see if the timeless Timbertop Chevron is just what your home or project needs to set your project apart from everyday ordinary.


Ron Call

New Year, New Hardwood Floors!

0 comments / Jan 6, 2017


2016 was one for the books and we’re more than ready for a few new beginnings! 2017 will be just that for Urban Floor, since we have big plans for the new year and one of those plans is the launch of our new Savanna Collection. We’ve been tirelessly working on preparations for this new collection to be debuted at The International Surface Event in Vegas mid January while at the same time working on ANOTHER collaborative collection that will also be debuting at Surfaces, however that’s for another time. Another blog. Needless to say, we’ve been busy around here and we will continue to be busy for the rest of the year! That’s just the mentality and work ethic we need to execute these plans the be the best hardwood flooring company in town!



If you follow us at all on any of our social media platforms, you’ve seen that we have been teasing the launch of this new collection recently. But we haven’t really talked too much about it. For instance, the Savanna Collection has an HDF (High Density Fiberboard) core that we will be bragging about at Surfaces. What that means without getting too technical is that the engineered aspect of our the Savanna is composed of a stronger material usually found in engineered hardwood flooring. The technology used to engineer an HDF core is state of the art, and actually quite cost effective. Therefore, we are able to offer a better, stronger, more luxurious hardwood floor at a lower cost to you! Because Urban Floor’s middle name is innovation, products like this are no where else on the market and this is how we are going to revolutionize the hardwood flooring industry as a whole. The Savanna comes in 7 beautifully stylish colors ranging from a light grey, all the way to a dark, almost black. Rich colors you would hardly ever see at this economically affordable price point! We’re really excited for this collection to hit the market and more excited for it to hit your home floors! Keep an eye out for the Savanna, it’s going to change what you know about engineered hardwood floors.

Tis the season to be stressed out? Not!

0 comments / Nov 29, 2016

Well, the holiday season is upon us once again, time for families to get together and over eat. Watch football, exchange gifts and realize you can’t put off that purchase of new flooring any longer. Your family that you haven’t seen in years is coming town and you’re entering freak out mode. That old nasty carpet you should have changed out during the Bush administration just cannot be tolerated another day. Now with your mother in law and aunt Betty coming to town your going into nesting overdrive. OMG what to do first?!

Image result for happy holidays

The first thing to do is not wait until the last minute. If you’re thinking you can get a good quality product and installation by Thanksgiving you’re probably smoking your turkey (pun intended). This is the busiest time of year for your local flooring dealer as everyone has family coming to town. Everyone is trying to make a good impression with their in laws and put their best foot forward. You’re most likely too late for Thanksgiving but there is still time for the end of the year festivities.

Start looking now! If you’re reading this you’re on the right track. Check out all the selections here at urbanfloor.com and have an idea what you’re looking for before you visit your local dealer. This time of year some dealers have their installation crews booked out 3-4 weeks in advance. So if you start now and do as much preparation before you go shopping you can squeeze that project in on time. Here is a list of a few things to think about before you shop.

  1. What is my budget (how much can I afford to spend)?
  2. What areas of my home are priorities?
  3. Time off work, you will most likely need to take some days off work while the project is being done. New flooring can take from one day to three weeks depending on the scope of work.
  4. Think about preparation to save on cost. Can you move your own furniture? Can you remove and dispose of your old flooring? Doing these will save time and money.
  5. What will I do with my five dogs and six cats?
  6. Expect the unexpected. No matter how good or experienced your dealer representative is when he comes out to measure and evaluate your home. There is a very good chance that some hidden condition may exist under that old carpet that cannot be seen until the day the project starts. Damaged sub floor, uneven dips and humps that carpet and pad will hide from view until removed. Often repair of these conditions must be done before the new floor is installed and this will require extra cost.

Ok so what’s next? Get going the clock is ticking you still have time but time is getting short. This is the best time of year, time for family and friends. Don’t let the enormity of it all stress you out. You have help out there; visit your local Urban Floor Dealer. Let them walk you through the process, it’s not too late to make a great first impression! Hurry the clock is ticking….

Ron Call

Out Goes Summer, In Comes Fall

0 comments / Sep 28, 2016

Summer is officially over and we’ve had our fun in the sun. Beach trips, camping, barbecues, all that jazz. It all went by like a blink of an eye and Summer never seems to last long enough nowadays. Back in grade school, summer vacation seemed to last forever and the days never seemed to end. Now it seems like the years are becoming shorter and shorter but maybe that’s just growing up.
Hello Autumn


With the end of September Autumn comes into play (or Fall, whichever you prefer) and the weather begins to cool down, school is back in session, and colors change from bright greens to warm oranges. I wholeheartedly believe that the commencement of Fall is the kickoff of our Holiday season, so I have an inclination to become incredibly festive no later than October first. Is that a bit premature? I like to think not. So we’re going to talk about small interior design touches for your entry way to set the mood utilizing the color of your hardwood floor as a staple to create a big impact on your Autumn aesthetic.


I like to welcome the seasonal change and embrace the vibe right off the bat by hanging a beautiful wreath and a themed welcome mat outside the front door. As soon as someone approaches the home, they are well aware that this fall inspo isn’t to be taken lightly. These are serious matters and this isn’t a game. Nothing says Autumn celebration décor like foliage and of course welcome mats are always fun. So we’re creating a story before the door is even opened.


Now, once you walk in the home, the entry way smells of cinnamon apple cider with the help of a seasonal inspired candle or two. This is where we get a little scientific with our interior design, we want a full sensory experience of fall in the home. If it was at all possible, I’d have small gusts of chilly wind brush the faces of company when entering, followed by the heat of a fireplace, warming and comforting my visitors. That may a bit extreme, but that fantasy-land experience would never be forgotten. I digress.


Finally, we can talk about décor. Sure, you can add a pumpkin here or there like everyone else if you want to go the obvious and expected route, however we’re attempting to conceptualize with a higher taste design mindset to capture the aesthetic of Autumn, while at the same time elevating the style component throughout. A printed throw rug or a runner over a color wood floor like our Bach from the Composer collection could be an ideal element to add. The rug wouldn’t necessarily have to be burnt orange in color, you could have a deep forest green, or even a dark shade of purple to contrast the actual “Autumn colors” people associate the season with. Of course if you have a wood floor like our Grant from the Presidential collection, you’d want to stray from darker colors and go with a tan rug or soft light hue of red. You could build around the hardwood/rug combo with a vase filled with a bundle of sticks and a few more pops of color, perhaps a teal or lime green picture frame for a bit more contrast and there you have it. A small base and introduction of Fall themed interior design for your entry way that can continue onto the rest of your home. Even if you aren’t one to redecorate often, these little additions can go a long way in bringing a festive atmosphere to your home. Happy Autumn, friends!

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