Let’s Talk About Color: Gray Hardwood

Jun 1, 2017

Welcome back to our blog! As we end our series on color, we will be discussing the ever-so-popular gray hardwood! You may have seen a rise in gray hardwood floors in recent years and this is due to significant trending of this coveted aesthetic. Gray hardwood is very modern and easily compliments other modern home finishes such as nickel and stainless steel.

But is gray hardwood flooring right for you?


Is gray hardwood floor just a fad?

With any significant trend in the interior design industry, it bears questioning if the popular materials of the time are future classics or simply passing fads. After all, hardwood flooring is a significant investment and it is important to know that your choice will stand the test of time.



The great thing about gray hardwood is that, passing trend or not, it is a neutral color choice that compliments an array of design styles. While gray hardwood floors tend to pair best with cool, modern designs, you can also bring warmth to any space with accent colors and natural wood decor.


Which shade of gray – light or dark?

When it comes to selecting a shade or tone of gray hardwood flooring, there are many available options. A light gray floor and a dark gray floor will have many of the same pros and cons that we have discussed with previous posts in this series on light and dark hardwood.

Dark hardwood is leading modern trends and it is easy to see why. The contrast that dark wood and light furniture and décor is truly beautiful. While it is amazing on a larger scale, darker toned hardwood may not be the best option for a smaller space as it may make it appear even smaller than it actually is. Additionally, darker gray floors will show more dirt and pet hair than their lighter counterpart. Conversely, with a lighter gray floor, it can open up smaller spaces and create an illusion of the room being larger and works better to hide dirt and pet hair.



So, what do you think about gray hardwood floor? Browse our entire selection of gray floors here!

No one hardwood floor is right for everyone and we are happy to be the provider of quality floors in numerous colors and styles.  We hope that this series on color has shed some light on which floor might be the right choice for you!


Let’s Talk About Color: Red Hardwood

May 3, 2017

If you have been keeping up with our blog, you probably know that we have been publishing a series on color! So far, we have tackled the two dominant styles in hardwood flooring – dark and light. But there are other options for those who may want to stray from mainstream style trends. For those individuals – red hardwood just might be for you!

While a red toned hardwood floor is not unusual, it is certainly not a common design choice. Why is this? What are the pros and cons of a red hardwood floor? Let’s find out!

When it comes to interior decorating, red toned hardwood floors are surprisingly versatile. They can be successfully combined with both contemporary or more traditional decorating styles. But beware, they are not for the faint of heart – red toned floors are definitely statement makers and they can tend to dominate a space. However, this can be managed with selecting the right decor, paint, area rugs, etc. The best way not to overwhelm your design is to offset the dominant red toned hardwood with a cool white or a pale blue/green paint color and bring in a contrasting accent color like the room scene below.

“The best way not to overwhelm your design is to offset the dominant red toned hardwood with a cool white or pale blue/green paint color.”

One thing to consider when it comes to red toned hardwood is resale value for your home. If you are planning to remodel for the sake of a higher resale value when you sell your home, red might not be the best option. While red hardwoods may be something that your family loves, they are not everyone’s “cup of tea”. If you really want to turn potential home-buyers heads, consider investing in a classic blonde light hardwood or a medium brown tone as they are generally safe choices for mass appeal.

It’s pretty clear that red toned hardwood is not for everyone. However, if you are looking to gain an edgier look that will make a strong statement, they just might be for you!

What do you think? Would red toned hardwood go well in your home? CLICK HERE for the options we offer!

Let’s Talk About Color: Light Hardwood

Apr 20, 2017

Styles are constantly evolving and it is good to keep that in mind when it comes to selecting your floor. Your flooring choice will cover one of the largest surface areas in your home so it is important to select a floor you know will both compliment your design aesthetic and stand the test of time. As it is often the most dominant design look, the color floor you select sets the tone for the space so it is important to ask yourself, “What do I want the design of my home to say?”. Hardwood flooring is an investment and when it comes to color selection, there is no “one size fits all”. What works in one home and in one design plan, may not fit your unique space. But never fear! We have many colors and tones to choose from and you will find the perfect floor for you here at Urban Floor! For today and for the sake of time, we will narrow our discussion to light hardwood and the many benefits of its elegant look.

“Your flooring choice will cover one of the largest surface areas in your home so it is important to select a floor you know will both compliment your design aesthetic and stand the test of time.”

Light hardwood floors have a very distinct advantage when it comes to cleaning and care over darker floors. With their lighter color, they are especially easy to keep clean as they mask dents, scratches, and scuff marks. They also tend to show less dirt and less pet hair (for those with furry family members) than darker stained hardwood. Natural expansion, however, may be more prominent with a lighter hardwood as it shows the shadows of the expansion gaps more. This natural expansion and contraction, however, can be minimized with proper environmental controls and keeping your home between 60ºF to 80ºF, and humidity levels between 30%-50%.

Selecting a light hardwood floor will brighten your space as the light, fresh color opens up the space, making smaller spaces appear larger. Lighter floors tend to accentuate the amount of natural light that comes into the room and give your home a airy, bright feel. If you are a fan of contrast but don’t want a smaller room in your home to perhaps appear smaller with a dark hardwood, go with a lighter floor and bring in contrast with paint, furniture, and other decor.

While darker hardwood seems to be leading modern trends, there is nothing like selecting a classic, warm and natural wood tone to compliment the aesthetic of your home for a truly timeless style. What do you think? Is light hardwood flooring the right choice for you? Tell us in the comments below!


Let’s Talk About Color: Dark Hardwood

0 comments / Mar 10, 2017


Today we want to talk about color. More specifically, dark hardwood floor colors. Lets put all the technical specs and industry terms to rest for now and just talk about color. We understand that although the specs, species and width may all be very important to you, we know that the bottom line is that you want it to look nice in your room space. With that said, color is a one of the key factors that comes into play when deciding a floor. For some people it is the only factor besides price that they care about and that’s okay with us. We can talk color all day long and we love it. Even a discussion about hardwood floor colors can become intense and way in depth, but we will keep it simple, and we will keep it fun.

Going into a showroom can be intimidating to say the least, there are hundreds of different brands out there and they all have tons of colors on display. We have nearly 100 colors to choose from and that can be a bit overwhelming if you don’t know where to begin! A great starting point would be to figure out whether you’re team light hardwood floor, or team dark hardwood floor. Once you figure out if you like dark or light hardwood floors or what would work best in your home, the rest is a piece of cake. You can go into tones, shades, and everything else afterwards, lets just focus on dark hardwood today. Next time we will talk about light hardwood floors. STAY TUNED FOR THAT!

Lets begin on the dark side of the hardwood flooring force. Star Wars reference anyone? Maybe? No? Okay.. Anyway, dark hardwood floors have been on trend for a very long time, and they appear to be here to stay. Whatever design aesthetic you are attempting to achieve in your home, dark wood can accommodate and should be a consideration for you. Dark hardwood floors are incredibly versatile.Especially for fans of contrast, dark floors against light furniture or cabinetry makes for an elegant design. Now some may be worried about keeping it clean… As long as you’re honest with yourself about your cleaning regimen, there shouldn’t ever be an issue. A wide dark wood plank can also give the impression of an even larger space to the eye, so it can be more bang for your buck. We wouldn’t recommend a dark floor in a small, tiny room with little light. Or along with dark furniture/cabinets because it can be hard to match with other dark components at times. The pros definitely outweigh the cons, but of course these are all things to consider when making an investment in your home such as hardwood flooring.

If you like what you’ve read and seen thus far, dark hardwood floors may be the right choice for you. Join us next time as we dive into a brief conversation about light hardwood floors.

Floor Stories

0 comments / Feb 22, 2017


Take me down to National City, where the grass is green and the renovations are pretty! Okay, now that I got that out… A new friend of ours named Jamie invited us down to National City, a small town in San Diego County to photograph her newly renovated home. Most importantly, we photographed her gorgeous floors. Jamie had the Lambrusco from the Chene collection installed all throughout her home and it is a stunning home indeed. Not only was her home amazingly decorated with this young, trendy, chic vibe throughout the space, but she was also so incredibly proud of her style, vision and aesthetic. Which in turn inspires us when we’re out shooting room scenes! She raved about the extensive research she conducted over the course of months selecting everything meticulously to insure her dream home would come to life. The amount of satisfaction she conveyed when speaking about her Urban Floor Lambrusco was the exact reaction we strive for as a hardwood flooring provider.


What probably impressed us most during our visit with Jamie was this section of the home, here. If I remember correctly, Jamie said from where the plant stands to the fridge and back, is all add on to the original layout. Her vision was to have an open format and since she has such a huge backyard, they built back and created this beautiful custom kitchen area. Her favorite addition to the kitchen area is that enormous island she called a continent! Lol. Counter space is everything, isn’t it? Counter space and cabinets are totally everything in a kitchen and she’s got them both! You go, Jamie! We’re right there with you in loving it!


Here’s another look at this amazing kitchen area. Talk about an island, right? And how about them floors? GORGEOUS! Everything ties together so seamlessly; this interior designer has talent!



A more detailed look at what we contributed to her project. All about the floors with us, of course! What do you think about Jamie’s design aesthetic? What would you use an island that large for in your every day life? Tell us what you think!

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