Tag: L’artiste

New in L’artiste

The crazy year that has been 2020 is now coming to a close. We are celebrating the coming of the new year with the launch of four new, stunning wide plank European oak colors in our premium L’artiste collection. Read below and you’ll see exactly why we couldn’t wait until 2021 to share these floors!

ANTIGNA

The depth of color and feeling of Alexandre Antigna’s compassionate works of art is mirrored in the multidimensional color of the European oak Antigna. The smooth texture of natural grain is like brush strokes on each beautiful 8 5/8″ wide plank. Its neutral tone, created using state of-the-art reactive staining techniques, creates color and character from naturally occurring components of the wood and is unmatched by traditionally stained floors. With a durable 6mm wear layer and strong cross-finger core, the Antigna matches its beauty with an enduring construction.

BELLINI

The wide planks of the European oak Bellini are the perfect canvas to showcase its unique, warm, multidimensional color tones created using state-of-the-art reactive staining techniques. Each smooth plank brings a richness and a warmth wherever it is installed. Completed with a hard-wearing UV lacquer finish, the Bellini is an investment in both quality and beauty.

LORRAIN

The paintings of French artist, Claude Lorrain, seem to emanate light from within. For decades, his sweeping landscapes with glowing, multidimensional light have transfixed the masses. This incredible use of contrast and the talented capture of elusive light inspired the European oak Lorrain. A rich, depth of color is displayed on each wide plank. Delicate grain and a smooth texture provide the ideal surface to showcase a stunning reactive stain that creates an aged aesthetic right out of the box. With a cross-finger core and strong wear layer, the Lorrain is an excellent choice for those who are seeking durability as well as finesse.

MATISSE

Henri Matisse had a fondness for bright and expressive color. His works are bursting with a vibrance seldom replicated in other works. This love for rich, bold color is embodied in each plank of the European oak Matisse. This unique floor is neutral and yet exorbitantly rich in color. Beautiful, natural variation is complemented with reactive stain technology, creating a one-of-a-kind floor with unapologetic beauty.

 

Click here to view the entire L’artiste collection!

Urbanfloor at Surfaces 2020

It is a new year and we are excited to share with you some of our newest additions to the popular Urban Lifestyle, Villa Caprisi, and premium L’artiste collections. We were proud to show off our new beautiful colors at The International Surface Event in Las Vegas last week.

In case you weren’t able to make it to the show, here’s a few photos to catch you up on what you might have missed!

 

 

How stunning is the Timbertop Lifestyle Vail on the floor of our booth?

 

 

On this display, you’ll catch a sneak preview of one of our newest, unreleased colors in the Villa Caprisi collection.

 

 

 

The Timbertop Lifestyle Papeete came alive on this larger-than-life photo display.

 

 

 

 

One of the things we are most excited about as we begin 2020 is our Cascade architectural folder!

 

 

 

Our Cascade architectural folder features all 30 colors of our stunning SPC collection. Complete with samples, technical information, and photos, this binder is perfect for flooring dealers and designers alike.

 

 

 

Surfaces was a fantastic way to kick off 2020! Stay tuned for more information as we release all our exciting new products this year – we can’t wait to share them with you!

Want to stay up-to-date with product releases and other important news? Subscribe to our newsletter! Head over to www.urbanfloor.com, scroll down to the bottom of the page and enter your email!

 

Want to see more? Check out our highlight video HERE!

Note: If you are a designer or flooring dealer and would like to request a Cascade architectural folder, please contact us at (323) 890-0000 or email us at customerservice@urbanfloor.com.

Introducing the L’artiste Collection

 

L’artiste is inspired by some of history’s most prestigious French artists. With genuine European oak featuring elegant brushed detail, each handcrafted ultra-wide and extra-long plank is a work of art in its own right.

Featuring 10 different colors with 8 5/8” plank widths, the L’artiste is the perfect canvas for your interior design dreams.

 

Take a look at a few of the beautiful colors in this stunning selection of European oak.

 

Delacroix

 

 

Widely recognized as the leader of the French Romantic school of painting, Eugene Delacroix produced over 9,000 works of art in his lifetime. His influential work both shaped the work of Impressionists and gave inspiration to the Symbolist movement. Delacroix’s utilization of expressive brushstrokes and his careful study of color astounds even today. His works center around bold themes, many of which were inspired by the works of Shakespeare, Goethe, and Byron.

 

 

The European oak Delacroix, inspired by this great artist, is likewise as bold and daring as the painter himself. Deep cocoa-brown 8 5/8” wide wire-brushed planks of genuine European oak are an apposite way to pay tribute to such a significant artist.

 

Renoir

 

A well-known and celebrated artist of the Impressionist movement, Pierre-Auguste Renoir reveled in the beauty he painted. A lover of all things beautiful, his work is full of sparkling color and the brilliant playing of light. A man of great passion, Renoir’s paintings are characterized by a richness of emotion and a sincerely warm response to the world around him and all the people who call it home.

 

 

The wire-brushed European oak Renoir mirrors this intrinsic warmth and love of beauty. With a balanced and neutral color, this 8 5/8” wide plank floor will infuse into your home the same life and richness of feeling of Renoir’s most beloved works of art.

 

Morisot

 

Berthe Morisot, a French Impressionist painter, focused her painting on a variety of different subjects. From pristine landscapes to portraits and domestic scenes. Her paintings were the work of careful, diligent study. Each delicate brushstroke in its precise and purposeful place. From her watercolors, charcoal drawings, oil paintings, and more, each stroke of her brush or dash of her pencil was a focused act of inspiration.

 

 

Her diligence and stunning technique is exhibited it the luminous quality of the European oak Morisot floor. Beautiful wood grain patterns are coupled with a reactive stain, lightly bringing out the natural splendor of genuine European oak. The charming knots and mineral streaks on each 8 5/8” wide plank are creations of nature as lovely and as purposeful as Morisot’s many works of art.

 

Rousseau

 

Posthumously celebrated as a self-taught genius, Henri Rousseau was a master of his craft. His paintings explore vivid color and the wildness of nature. Dense jungle scenes and wild animals of the rainforest were a few of his favorite subjects though he never actually left France. Inspired by what he saw illustrated in books, Rousseau dared to imagine the beauty worlds away from him and brought it to life before his eyes on canvas.

 

 

This same daring exposition is featured in our floor by the same name. The European oak Rousseau captures this prolific painter’s imagination and boldness in his art. Each 8 5/8” wire-brushed plank is accented with saw marks, giving this unique and dark floor a reclaimed aesthetic.

 

View the whole collection here